Marketing Your Music - Realistic Strategies
Harper College Class
Palatine, IL
Get Out of the Garage!!!
How to make money with your music!
Marketing Your Music: Realistic Strategies
Aug 23 – Oct 11, 2011 (8 weeks) 
Tuesdays 7-9pm$149.00Not a credit course
Tuesdays 7-9pm$149.00Not a credit courseHarper College, Palatine, IL(847)925-6300 LMU0201-071No tests, no homework
(847)925-6300 LMU0201-071No tests, no homeworkThis class will help bands & solo artists define their goals, understand their options and ultimately plan a realistic strategy to bring their music/band to the next level and beyond. Students will walk away from the class with realistic action plan in hand.
Creating music is only the first step. People need to hear your music, and how you market your music or band will determine whose attention you capture and how you will make money with your creation. This class briefly looks at the shattered marketing models of the past while creating a vision of the new and multiple options available in the present and future.
“Basic training for aspiring musicians, bands, singers and songwriters”
Key topics will include:
•The music business (Then & Now) and what is still pertinent & necessary today
The music business (Then & Now) and what is still pertinent & necessary today•How to record, produce and manufacture a CD
How to record, produce and manufacture a CD•How to get music sold on iTunes, Amazon, CD Baby and other download sites
How to get music sold on iTunes, Amazon, CD Baby and other download sites•Role of ASCAP, BMI and publishing companies
Role of ASCAP, BMI and publishing companies•How to build a “community” utilizing the most current media
How to build a “community” utilizing the most current mediaIncluding Facebook, My Space, YouTube and artist websites
•Role of Independent marketing and promotion companies
Role of Independent marketing and promotion companies•Booking and promoting gigs
Booking and promoting gigs•How record labels get radio airplay
How record labels get radio airplay•Royalties, mechanicals & standard recording contract basics
Royalties, mechanicals & standard recording contract basics•The rolls of agents, managers and attorneys
The rolls of agents, managers and attorneysGuest speakers that will include:
Major Label Regional Promotion Manager
Major Label Regional Promotion ManagerMajor Label Regional VP of Sales
Major Label Regional VP of SalesA successful Music Producer
A successful Music ProducerA successful Recording Artist and Manager
A successful Recording Artist and ManagerInstructor: Jim Manfre
Instructor’s Background:
Music business 35+ years:
Record store manager (1972-1977)Sales Rep: MCA Records (1977-1979)Sales Rep: Warner Bros. Music group 25 years (1979-2004)CEO: Proteus Entertainment: Local Chicago Indie label 9 years (2001-Present)New Business Development Rep: Baker & Taylor* (2009-2011)*Baker & Taylor is one of the largest CD, DVD & Book Wholesalers in the US
Links...
Music Biz Pictures
